Ann-Marie O’Sullivan features on Comms In Question: Canada’s Brand Abroad – “Making Waves Across the Pond” webinar

What actually happens when Canadian businesses try to “make waves across the pond” without understanding the local landscape?

AM O’Sullivan PR’s Founder and CEO, Ann-Marie O’Sullivan recently featured on the first episode of Curious Public’s Comms in Question webinar series on the theme of Canada’s Brand Abroad. The webinar, “Making Waves Across the Pond”, explored the opportunities and challenges facing Canadian businesses seeking to expand their operations into Ireland and the UK. 

On the panel, Ann-Marie shared unique, experience-driven insights on strategic communications and business in Ireland, gained over more than 35 years supporting multinational organisations across a wide range of sectors including life sciences and technology.

Ann-Marie was joined on the panel by Jennifer Beckermann, Senior Responsible Officer, Destination City, City of London Corporation; Joseph Pickerill, Senior Director Global Strategic Communications, Tony Blair Institute for Global Change; and Hari Srinivas, President, Ethnic Channels Group. The episode was hosted by leading Canadian journalist, author and podcaster Steve Paikin.