Employer Branding and Change Management

Introduction

AM O’Sullivan PR supports a wide range of blue-chip multinational and indigenous Irish companies and organisations in relation to Employer Branding and Change Management.

Employer Branding

Your employer brand speaks for your organisation, and heavily influences the talent that you attract and retain. Our team is expertly positioned to support our clients with employer branding strategies, sustainability initiatives, and the recruitment of talent for key roles, including senior communications candidates.

Change Management

Change management involves adopting a structured, planned approach to implementing change in an organisation. At AM O’Sullivan PR, we understand that periods of organisational change can be particularly challenging for our clients. Our role is to work with our clients to understand the nature of the changes being implemented, and develop a communications strategy to successfully communicate these changes among key internal and external stakeholders.

Why Choose AM O’Sullivan PR?

At AM O’Sullivan PR, our team has significant experience and expertise in assisting clients to navigate organisational change. This includes providing strategic counsel to senior leadership teams during times of organisational change.

Working with our clients, we support them in developing authentic, impactful and meaningful employer brands, candidate attraction, and communication strategies that are relevant, sustainable and successful.

We deliver excellent results based on a thorough understanding of our clients’ business objectives and operational requirements.

Our Approach to Employer Branding

• Conduct an employer brand audit and analysis through a comprehensive assessment of the current
• employer brand.
• Determine internal and external perceptions, competitor analysis, and market research.
• Provide strategic input and advice on the employer brand strategy.
• Develop Employee Value Propositions (EVPs) for clients.
• Craft compelling narratives that showcase company cultures, employee experiences, and
• commitment to social responsibility.
• Prepare engaging content across multiple channels, optimising the organisation’s online presence.
• Provide strategic communications support in relation to talent retention and acquisition.

Our Approach to Change Management

• Work with clients to understand the nature of the change being experienced by the organisation.
• Provide strategic advice to clients on how best to manage the change process, from a
• communications perspective.
• Identify key internal and external stakeholders who may be impacted by the change.
• Prepare communications material / content for sharing with internal and external stakeholders,
• including media.
• Be the point of contact for the media, if required.
• Assist with assessing the impact of the change, across internal and external stakeholders.

How We’ll Support You

Employer Branding

• Develop and support the implementation of the employer brand strategy across the organisation.
• Prepare messaging and collateral for communicating a client’s employer brand proposition.
• Highlight the unique culture and benefits of the organisation across all key stakeholder groups.
• Advise on specialist recruitment campaigns for communication experts.
• Prepare messaging and create content that is reflective of an organisation’s brand.
• Develop effective internal communications strategies that underpin the brand.
• Highlight the unique culture and benefits of our client’s organisation.

Change Management

• Engage with clients through a strategic partnership approach during times of significant
• organisational change.
• Support clients through the change process in a collaborative way.
• Prepare communications plans and messaging for senior leadership teams.
• Advise clients on how best to communicate change among key internal and external audiences.
• Provide key external insights to ensure an informed approach.

Examples of Employer Branding

Recruitment of Senior Communications Candidates

We managed a number of recruitment campaigns for senior communications roles for multinational clients in the life sciences sector. Having reviewed the clients’ requirements, we devised bespoke recruitment strategies for the roles. This involved engaging directly with our network of communications experts, screening the applications, shortlisting and interviewing a selection of candidates, and providing a shortlist of recommended candidates to our clients. Additionally, once the successful candidates were in place, we helped integrate them into client organisations through having an active role in the onboarding process.

Talent Acquisition and Retention

Working closely with HR directors we have developed campaigns for multinational organisations to support their talent acquisition and retention. This involved complementary internal and external communications campaigns showcasing the culture and lived experience of the team. The campaigns
included the production of video content for use internally and across online campaigns, managing
events to coincide with key dates, e.g. International Women’s Day panel discussions, and bringing the organisation’s mission, vision and value to life. These proactive campaigns have led to enhanced employee experience and engagement, and referrals from existing employees for recruitment purposes for our client organisations.

Examples of Change Management

Company Closure

We advised a company when they were informed by their parent organisation that they were facing a
closure. Working with the local site leadership and corporate team, we identified stakeholders. We then
supported and provided presentation training to the site lead in advance of the announcements. Working
with corporate comms, we devised a media strategy and provided media training. On the day of the
closure, we supported the team on-site, working through engagement with government departments,
the IDA, etc, as well as providing media relations support on the day.

Internal Restructuring Project

We provided strategic communications support to a multinational client which was restructuring one of
its key business functions. This involved supporting the senior leadership and communications team to
prepare a communications plan, a messaging map, key talking points for senior leaders, a Q&A and a cadence plan.