Professional Services
From media and presentation skills training to event management, thought leadership and community relations we create a team tailored for each of our client’s needs. We always deliver results, consistently exceed targets and execute campaigns with integrity, creativity and professionalism.
Reputation management is of paramount importance to our clients and we understand that this must be a fundamental cornerstone of any communications strategy. We develop a clear understanding of our clients’ organisational culture and business objectives at the outset, so that we can deliver successful PR campaigns, and provide strategic counsel and support when issues or crisis situations arise.
We work with our clients to help them engage, and develop relationships, with key stakeholders, including those in their local community. Establishing and maintaining good communication links helps to develop goodwill and to foster open and transparent relationships between our clients and the communities in which they operate. Where stakeholders support or oppose decisions by our clients, or where external decisions may affect stakeholders, we work with all parties involved to facilitate forums for discussion and ensure that communication channels remain open.
At AM O’Sullivan PR, we recognise the importance of being a good neighbour and corporate citizen to the communities in which our clients are based. To that end, we assist in the creation and implementation of our clients’ corporate social responsibility (CSR) strategies and work to positively influence the flow of communication between our clients and their local communities.
A crisis is an incident or situation which has the potential to harm the reputation of an organisation. Communicating both internally and externally in a crisis is something which must be planned for and dealt with by trained communication professionals.
We have extensive experience of handling crisis management situations for a range of blue chip multi-national and indigenous Irish companies across a wide range of industry sectors.
Effective media relations are a vital element in implementing successful communications strategies and at AM O’Sullivan PR we have strong, long-standing relationships with local, regional and national journalists, editors and broadcasters. Communication of our clients’ messages to the relevant audiences, through the most effective channels, are crucial factors in achieving results in terms of print, broadcast and online media coverage.
We offer clients a number of linked communications techniques which support our wider campaigns. These include strategic positioning, lobbying, event management, brand building, thought leadership, content generation, internal communications, public consultation planning, CSR support and community relations.
AM O’Sullivan PR believes that for a client to successfully communicate with its external audiences, it must also ensure that there is a framework in place for effective internal communications. Our clients’ employees are a key audience that needs to be communicated with in a timely and effective manner. We can help in the development of a tailored internal communication strategy and also assist in the internal communication messaging around specific issues / topics.
Effective internal communication can ensure the success of an organisation by delivering buy in from employees. AM O’Sullivan PR can assist in message development, optimising existing internal communication channels and advising on new approaches.
AM O’Sullivan PR works with clients to understand their organisation and to ensure we are aligned with their objectives, tone of voice, etc. This allows us to create compelling, customised content with information relevant to our clients’ stakeholders / audiences. This includes speeches, web content, features, newsletters for industry peers and CSR content.
Our approach is to maximise the value of content by adapting it for multiple channels (media, internal communications, online). AM O’Sullivan PR works as part of our clients teams to craft the content their business needs.
AM O’Sullivan PR works with our clients in developing and delivering a Digital PR strategy that works alongside traditional PR – offering a broader reach while being true to a client’s brand and voice. Working with us to develop an impactful digital PR strategy will help to increase awareness of our client’s brand across online channels.
AM O’Sullivan PR can review or create online content and offers options such as crafting new information for sharing directly with a client’s key target audiences.
AM O’Sullivan PR specialises in corporate event management. We work with our clients to plan and deliver all aspects of a successful event. Working with our client we take time to develop objectives and set the right tone.
In addition to managing the planning, sourcing of suppliers, logistics and delivery, AM O’Sullivan PR can prepare invitation lists (including key public representatives, stakeholders and media) and welcome your guests at sign in. AM O’Sullivan PR will also prepare speeches (in line with your overall community strategy), prepare requirements for any public representatives (speaking notes, event running order) and advise on protocol. Having delivered on hundreds of successful events, from launches to office openings, AM O’Sullivan PR is the ideal partner in ensuring a successful event.
The AM O’Sullivan PR team has more than 150 years of combined experience in PR and communications. We are the go-to experts in strategic communications, integrated PR, brand building and media relations campaigns for clients in the life sciences, energy, professional services, hospitality and not-for-profit sectors. While clients are assigned a manager as your dedicated team member we have a collaborative way of working, and be assured that you and your organisation will benefit from that shared expertise and approach to working.
