Developing and maintaining a positive reputation is critical for business success.  At AM O’Sullivan PR, reputation management is at the core of everything we do. We develop a clear understanding of the culture and business objectives of the clients we work with from the outset, allowing us to deliver successful PR campaigns, provide strategic counsel and support organisations when issues or crises arise.

We work with our clients to help them engage, and develop relationships, with key stakeholders, including those in their local community.  Establishing and maintaining two-way communication links helps to develop goodwill and to foster open and transparent relationships between our clients and the communities in which they operate.  Our approach is to work collaboratively with all parties involved to facilitate forums for discussion and ensure that communication channels remain open.

At AM O’Sullivan PR, we recognise the importance of being a good neighbour and corporate citizen. We also assist in the creation and implementation of our clients’ corporate social responsibility (CSR) strategies.

An issue, or crisis, is an incident or situation which has the potential to impact the reputation of an organisation.  Communicating both internally and externally when an issue or crisis occurs is something which must be planned for and dealt with by trained communications professionals.

We have extensive experience of handling crisis management situations for a range of blue chip multinational and large indigenous Irish companies across a wide range of industry sectors.

Effective media relations is a vital element in implementing successful communications strategies.  At AM O’Sullivan PR, we have strong, long-standing relationships with local, regional and national journalists, editors and broadcasters.  Communication of our clients’ messages to the relevant audiences, through the most effective channels, are crucial factors in achieving results in terms of print, broadcast and online media coverage.

An organisation’s most valuable stakeholder is its team and adopting appropriate frameworks for internal communications is fundamental to ensure their buy-in.  We help organisations to develop tailored communications strategies to keep their team informed on company developments.  AM O’Sullivan PR assists in message development, optimising existing internal communication channels and advising on new approaches.

Change management involves a structured approach to implementing change in an organisation.  At AM O’Sullivan PR, we understand that periods of organisational change can be particularly challenging for our clients.  We are committed to working collaboratively with senior leadership teams and supporting them through the transition process.  This includes understanding the nature of the changes being implemented and advising our clients on how best to communicate these changes among key internal and external audiences.

AM O’Sullivan PR works with clients to understand their organisations and to ensure we are aligned with their objectives and tone of voice.  We take the time to ensure that we understand our clients’ organisations and their business objectives so that we can create compelling content that meets the needs of their stakeholders.

We create content for a variety of channels, including print, broadcast, online and digital.  The content that we create includes press releases, feature articles, website and social media content, speeches, newsletters and internal communications materials. 

The AM O’Sullivan PR team is experienced in corporate event management. We have managed hundreds of successful events, ranging from official openings to launch events.  We help our clients to plan and deliver all aspects of a successful event. In addition to sourcing suppliers, suitable locations, logistics and event delivery, we develop invitation lists including key stakeholders and media.  We also manage event PR, prepare speeches for our clients and advise on protocol for VIP guests.