‘Transparency and honesty is crucial from our perspective’

This article was originally posted in Business Plus.

ACTIVITY 

We’ve had another busy year supporting our clients’ strategic communications requirements. There has been particularly high demand in the areas of issue and crisis management, internal communications, stakeholder engagement and media relations support. The trust placed in our team by our clients is something that we never take for granted. 

INFORMATION OVERLOAD 

Transparency and honesty is crucial from our perspective. We focus on helping our clients to build trust with their diverse stakeholders by addressing potential concerns they may have, swiftly correcting any misinformation that may arise. To manage information overload and overcome shorter attention spans, we focus on crafting concise and impactful messaging which resonates. Visual content plays a significant role in our strategy. We advise our clients in the use of infographics, videos and images to convey information quickly and effectively. We also curate high- relevant content for our audiences, providing valuable information that establishes our clients as a trusted source of information. 

PURPOSE-DRIVEN PR 

The trend towards purpose-driven PR and the increasing focus on sustainability and responsible business practices means that our clients are seeking to align their brand values with societal and environmental goals. This has led to an increase in demand for our services focused on these areas, but it has also placed a new responsibility on the PR professional. We have worked to hone our expertise in a wide range of ESG topics so that we can support our clients in substantiating their impacts in an authentic way. The move towards purpose-driven PR has also been a source of inspiration for our agency, as we watch clients embrace ethical practices with genuine passion. It is immensely gratifying to support them as they communicate their meaningful contributions, knowing that this work is driving positive change.