Founder and CEO of AM O’Sullivan PR, Ann-Marie O’Sullivan, has been conferred with the title of Life Fellow by the Public Relations Institute of Ireland (PRII) at the organisation’s recent AGM. This is the highest honour that can be awarded by the PRII, championing those practicing at the highest standards within the profession. No more than two PRII Life Fellowships can be awarded each year.
The Life Fellow Award sees Ann-Marie join a group of 28 distinguished public relations professionals, including her father Robin O’Sullivan. Robin and Ann-Marie are the first ever father-daughter duo to receive this accolade, which is a testament to their contributions to the Irish public relations industry, and their commitment to the development of the industry in Cork.
Speaking about the award, Ann-Marie said “I am delighted to be recognised as a Life Fellow. Joining the list of esteemed practitioners is truly an honour, and one that I am thrilled to share with my father, Robin. This honour is a recognition of the standards that we set at AM O’Sullivan PR – to deliver results, consistently exceed targets and execute campaigns with integrity, creativity and professionalism.”
“I take enormous pride in the fact that I have worked for over 30 years with a number of the clients that we support today in 2021. The business of strategic communications has changed hugely over the course of my career – the speed of response, the use of technology, the development of both online and social media – but the basics have remained the same: developing your messaging, identifying your audience and using the appropriate channels to reach them.”
Ann-Marie’s career in PR spans over 30 years, since beginning work in the industry with her father at O’Sullivan PR in 1988. In 2005, Ann-Marie was awarded a PRII Fellowship for her work, while earlier this year, AM O’Sullivan PR was awarded PRCA (Public Relations Consultants Association) Agency of the Year (1-10 employees) at the Annual Awards for Excellence in Public Relations.
As an active member of the PRII throughout her career, Ann-Marie has organised a host of Munster-based events on behalf of the PRII. Ann-Marie also lectured on the first Cork Institute of Technology PRII Diploma in PR, and served as Chairperson of the PRCA from 2009 to 2011.
Led by Ann-Marie, in 2019 AM O’Sullivan PR moved its practices to an international stage, joining the global communications network, IPREX, at which she serves as Chair of the Best Practices Committee.
We are excited that Ann-Marie has been honoured as a PRII Life Fellow. This award is a reflection of the incredible work Ann-Marie has done and continues to do for the public relations industry in Ireland.