Opinion /

The importance of crisis management planning for your business

In an ideal world, a business would run smoothly without any unwanted interruptions or distractions to its productivity and success. However, in reality, no business is crisis-proof and a business of any size can be susceptible to a crisis or emergency. A crisis is an unexpected and disruptive event or set of events that could potentially damage an organisation’s brand and the associated reputations. Advance planning is key and every company should have a crisis management plan, devised by a communications expert, to minimise the possible fallout.

Here at AM O’Sullivan PR, a significant portion of our work revolves around strategic communications and crisis management planning. Crises are often far-reaching in the sense that several people are involved, be it directly or indirectly. A crisis may involve an accident or fatality in the workplace, redundancies or a business closure. Due to the sensitive nature of a crisis, it can affect an organisation’s stakeholders, such as CEOs, directors, business owners, and staff, as well as the general public.

Key messages in the form of a carefully written statement(s) and timing in terms of distribution to media are imperative. Liaising with stakeholders in the correct manner and at the right time can make all the difference in terms of reputation management and minimising the negative effects on a brand. In a crisis, a business is usually in survival mode, except in a closure situation, and crisis management strategies exist to ensure the damage to the business is minimised and reputations remain intact.

At AM O’Sullivan PR, we recognise that reputation is of paramount importance to our clients and that reputation management is a fundamental cornerstone of their communications strategy. We develop a clear understanding of our clients’ organisational culture and business objectives at the outset, so that we can deliver successful PR campaigns and provide strategic counsel and support when issues or crisis situations arise.

Contact us

Orla Clancy is a Senior Account Manager at AM O’Sullivan PR and she designs bespoke packages to suit the different requirements and budgets of individuals, businesses and organisations. For more information contact Orla at orla@amosullivanpr.ie or call 087-938 8882.

am o'sullivan pr / AM O'Sullivan PR Cork / AM O'Sullivan PR in Cork / AM O'Sullivan PR in Ireland / AM O'Sullivan PR in Munster / AM O'Sullivan PR Ireland / AM O'Sullivan PR Munster / Ann-Marie O'Sullivan Chief Executive and Founder / Ann-Marie O'Sullivan Chief Executive and Founder at AM O'Sullivan PR / Ann-Marie O’Sullivan / communications / Communications Company / Communications Company Cork / Communications Company in Cork / Communications Company in Ireland / Communications Company in Munster / Communications Company Ireland / Communications Company Munster / Communications Cork / Communications Experts / Communications Experts Cork / Communications Experts in Cork / Communications Experts in Ireland / Communications Experts in Munster / Communications Experts Ireland / Communications Experts Munster / Communications in Cork / Communications in Ireland / Communications in Munster / Communications Ireland / Communications Munster / Cork Communications Consultancy / Cork Communications Experts / Cork PR / Cork PR Company / Cork PR Consultancy / Crisis Communications / Crisis Communications Cork / Crisis Communications in Cork / Crisis Communications in Ireland / Crisis Communications Ireland / Crisis Communications Munster / Crisis Management / Crisis Management Cork / Crisis Management Experts / Crisis Management Experts Cork / Crisis Management Experts in Cork / Crisis Management in Cork / crisis management plan / crisis management planning / Crisis PR / Crisis PR Cork / Crisis PR in Cork / Crisis PR in Ireland / Crisis PR in Munster / Crisis PR Ireland / Crisis PR Munster / Irish Communications Consultancy / Irish Communications Experts / Irish PR / Irish PR Company / Irish PR Consultancy / media relations / Media Relations Experts / Media Relations Experts in Cork / Munster Communications Consultancy / Munster Communications Experts / Munster PR / Munster PR Company / Munster PR Consultancy / Orla Clancy / Orla Clancy Senior Account Manager / Orla Clancy Senior Account Manager at AM O'Sullivan PR / PR Cork / Reputation Management / Reputation Management Cork / Reputation Management in Cork / Statements to media / Strategic Communications / Strategic Communications Cork / Strategic Communications Experts / Strategic Communications Experts Cork / Strategic Communications Experts in Cork / Strategic Communications in Cork

Stay in Touch

Sign up to receive an update on company
developments and industry insights.